Privacy Policy

Shenzhen Shangmei Fashion Co., Ltd. (“we”, “our”, or “Dressed365.com”) is committed to protecting your personal data. This Privacy Policy is prepared in accordance with the EU General Data Protection Regulation (“GDPR”) and explains how we collect, use, store, and protect your personal data when you visit or use our website.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. If you do not agree, please discontinue using our website immediately.

1. Personal Data We Collect

We collect personal data only when necessary and based on lawful grounds. The personal data we may collect include:

  • Identity Information: Your name, recipient name, and account details.
  • Contact Information: Email address, phone number, shipping address.
  • Account Information: Password (encrypted), order history, login credentials.
  • Payment Information: Payment method details (processed by third-party providers; we do not store full payment card details).
  • Technical Data: IP address, device type, browser information, Cookies, and analytics data.
  • User Interaction Data: Survey responses, support communications, marketing preferences.

We do not knowingly collect data from children under the age of 13. If such information is found, it will be deleted promptly.

2. Legal Basis for Processing Personal Data (Article 6 GDPR)

Your personal data is processed based on the following lawful grounds:

  • Contractual Necessity – To process orders, payments, shipping, and customer support.
  • Your Consent – For marketing communications and promotional emails.
  • Legitimate Interests – Website security, fraud prevention, service improvement, and analytics.
  • Legal Obligations – Accounting, taxation, compliance, and regulatory requirements.

3. How We Use Your Personal Data

Your personal data may be used for the following purposes:

  • To process your orders and payments and provide customer support.
  • To send you promotional emails and marketing communications (only with your consent).
  • To improve website performance, services, and user experience.
  • To prevent fraud, enhance security, and protect legitimate business interests.
  • To comply with applicable laws and regulatory requirements.

4. Data Sharing and Disclosure

We may share your personal data under the following circumstances:

  • Service Providers: Payment processors, logistics partners, hosting providers, email marketing services, and fraud prevention agencies. They are contractually required to protect your data.
  • Marketing Partners: Only when you have explicitly consented.
  • Legal Authorities: To comply with legal obligations or protect rights, property, or safety.

We do not sell your personal data to third parties.

5. International Data Transfers

Because we operate from China, your personal data may be transferred and processed outside the European Economic Area (“EEA”). We ensure appropriate safeguards, including:

  • Use of EU Standard Contractual Clauses (SCCs)
  • Ensuring recipients provide adequate data protection measures

6. Data Retention

We retain personal data only as long as necessary for the purposes for which it was collected:

  • Order and transaction records: Up to 7 years (for tax and accounting obligations).
  • Customer accounts: Retained until you request deletion.
  • Marketing data: Until you unsubscribe or withdraw consent.

7. Your Rights Under GDPR

As an EU data subject, you have the following rights:

  • Right of Access – Obtain a copy of your personal data.
  • Right to Rectification – Correct inaccurate or incomplete data.
  • Right to Erasure (“Right to be Forgotten”).
  • Right to Restrict Processing.
  • Right to Data Portability – Receive data in a machine-readable format.
  • Right to Object – Including objection to direct marketing.
  • Right to Withdraw Consent – At any time (without affecting previous lawful processing).
  • Right to Lodge a Complaint – With your local Data Protection Authority (DPA).

To exercise your rights, please contact us using the contact information below.

8. Marketing Communications & Opt-Out

If you no longer wish to receive marketing communications, you can:

  • Click the “Unsubscribe” link found in any promotional email.
  • Or contact us directly to request removal from our mailing list.

9. Cookies and Tracking Technologies

We use Cookies to improve website functionality, enhance user experience, analyze website traffic, and support necessary operations.

You may disable or delete Cookies via your browser settings at any time.

10. Data Security

We apply multiple security measures, including encryption, access controls, firewalls, and data minimization practices. However, no internet transmission is completely secure.

11. Contact Us (Data Protection Matters)

If you have any questions about this Privacy Policy or wish to exercise your GDPR rights, please contact us:

Shenzhen Shangmei Fashion Co., Ltd.
Email: [email protected]
Phone: +86-0755-83800299
Address: No. 89, Shixia North Second Street, Shixia Community, Fubao Subdistrict, Futian District, Shenzhen, Guangdong Province, China

This Privacy Policy may be updated occasionally to reflect legal or operational changes. Updated versions will be posted on this page.